![]() The concert is free and open to the public 21+. Featured artists include Busta Rhymes, Lil Kim, The Lox, DJ Steph Cakes and more. The DJ driven show will feature the past, present and future of Brooklyn artists, including collaborators of Biggie and artists influenced by the rapper. In addition to the collectible cans and merchandise, Budweiser is hosting a live concert in Brooklyn’s Prospect Park Bandshell on August 19th to celebrate the life and music of the late rapper. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as “Budweiser” is something I believe he would be happy with.” “I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. One standout piece from the collection features the portrait of Biggie with his staple crown within the Budweiser bowtie to commemorate this partnership. Limited-edition collectible merchandise, which dropped today on, features t-shirts, sweatshirts and sweatpants emblazoned with recognizable Biggie symbols entwined with Budweiser’s iconic bowtie and package label.
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